Privacy Policy.

This privacy policy explains how Aftermind Labs Ltd (“we”, “us”, “our”) collects, uses, and protects personal data when you visit aftermindlabs.com or use our products and services.

Who we are

Aftermind Labs Ltd is a company registered in England and Wales (company number 17074485).

Registered office: 128 City Road, London, United Kingdom, EC1V 2NX.

For all data protection enquiries, contact us at hello@aftermindlabs.com.

We are the data controller for the personal data we process about you under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What data we collect

We collect the following categories of personal data:

• Contact details— name and email address when you sign up, purchase a product, or contact us.
• Account and order information— details about products you purchase and any content you submit through our services.
• Payment information— processed by our payment provider; we do not store full card details on our systems.
• Technical data— IP address, browser type, device information, and pages visited, collected automatically when you use our website.
• Communications— the content of any emails or messages you send us.

How we use your data and our lawful basis

We process your personal data on the following legal bases under the UK GDPR:

• Contract— to provide products and services you have purchased and to administer your account.
• Legitimate interests— to operate, secure, and improve our website and services, to prevent fraud, and to communicate with you about your enquiries.
• Consent— for marketing communications and non-essential cookies, where required. You can withdraw consent at any time.
• Legal obligation— to comply with tax, accounting, and other legal requirements.

Who we share your data with

We share personal data with trusted third parties only where necessary to operate our services:

• Hosting and infrastructure— Vercel Inc. (website hosting).
• Payment processing— Stripe.
• Email and communications— Google.
• Analytics— Google Analytics, used to understand site usage in aggregate.

We do not sell your personal data. We may disclose data to comply with legal obligations, enforce our terms, or protect our rights.

International transfers

Some of our service providers are based outside the UK. Where data is transferred internationally, we rely on appropriate safeguards such as the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or adequacy decisions made by the UK government.

How long we keep your data

We retain personal data only for as long as necessary for the purposes set out above. Account and order data is generally retained for 7 years to comply with UK accounting and tax obligations. Marketing data is retained until you withdraw consent. Technical logs are retained for a shorter period in line with operational needs.

Your rights

Under UK GDPR you have the right to:

• access the personal data we hold about you;
• have inaccurate data corrected;
• have your data erased in certain circumstances;
• restrict or object to our processing of your data;
• request data portability;
• withdraw consent where we rely on it.

To exercise any of these rights, email hello@aftermindlabs.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ico.org.uk), although we'd appreciate the chance to address your concern first.

Cookies

We use a small number of cookies and similar technologies. Strictly necessary cookies are used to operate the site. Where we use analytics or other non-essential cookies, we ask for your consent first. You can manage cookies through your browser settings.

Children

Our services are not directed to children under 16, and we do not knowingly collect personal data from them.

Changes to this policy

We may update this policy from time to time. The “Last updated” date at the top of the page reflects the most recent changes. Material changes will be communicated where appropriate.

Contact

Questions about this policy or how we handle your data? Email us at hello@aftermindlabs.com.